Publishing and Marketing of Illustrated Literature in Scotland, 1760–1825

Discover the groundbreaking work of Sandro Jung in Publishing and Marketing of Illustrated Literature in Scotland, 1760–1825, published by Lehigh University Press in 2017. This compelling hardback edition spans 266 pages and offers the first comprehensive study of illustrated belles lettres publishing in eighteenth-century Scotland.

Delve into the intricate strategies that shaped the creation and marketing of illustrated books during this vibrant period. Jung meticulously uncovers the roles of key figures—including artists, engravers, and bookseller-publishers—who played vital parts in the production of these literary treasures. This insightful exploration not only highlights the artistic and commercial aspects of illustrated literature but also enhances our understanding of Scotland's cultural landscape during the late 18th and early 19th centuries.

Perfect for scholars, bibliophiles, and anyone interested in the evolution of illustrated literature, this book is an essential addition to your collection.