Reinventing the Product

Discover the transformative power of digital technologies in Eric Schaeffer's insightful book, Reinventing the Product. Published by Kogan Page Ltd in 2019, this hardback edition spans 392 pages, providing a comprehensive exploration of how product companies can adapt to the rapidly changing digital landscape. Schaeffer offers practical advice and real-world case studies, guiding readers to rethink their product strategies, development roadmaps, and digital capabilities. Equip yourself with the knowledge to create new value and stay ahead in today’s competitive market. Whether you're a business leader or an aspiring entrepreneur, this book is an essential read for anyone looking to innovate and thrive in the digital age.