• Book cover of: Relational Political Marketing in Party-Centred Democracies. By: Helene P. M. Johansen

Relational Political Marketing in Party-Centred Democracies

Helene P. M. Johansen

€194,00
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Kalba Anglų k.
Leidimo metai 2012 m.
Puslapių skč. 240 psl.
Viršelis Kietas viršelis
ISBN 9781409439059

Relational Political Marketing in Party-Centred Democracies

Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.

Book cover of: Relational Political Marketing in Party-Centred Democracies. By: Helene P. M. Johansen

Relational Political Marketing in Par...

€194,00
€194,00 €200,00