Repairing the Athlete's Image
Discover the art of reputation management with Repairing the Athlete's Image by Lance Lippert. Published by Bloomsbury Publishing Plc in 2014, this insightful book spans 424 pages and delves into the intricate world of sports and public relations.
Through a series of compelling case studies, Lippert offers a detailed examination of various athletes and the challenges they face in repairing their public personas. This comprehensive guide not only provides prescriptive advice but also serves as an essential resource for graduate and upper-level undergraduate courses focused on sports communication and popular culture.
Whether you’re a student, a sports enthusiast, or a professional in the field, this book equips you with the tools to understand and navigate the complexities of athletic reputation rebuilding. Enhance your knowledge and improve your skills with Repairing the Athlete's Image, a must-read for anyone interested in the intersection of sports and PR.