
20% de desconto
Researching Marketing Decisions
The Indian Context
Preço de venda
€161,00
Preço normal
€201,25
Preço unitário
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Indisponível
Por Ritu Mehta
2019 m.
Descrição
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
Researching Marketing Decisions
