Researching Marketing Decisions

The Indian Context

Preço de venda €161,00 Preço normal €201,25
Pristatymas gali užtrukti 2-3 sav.

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216 psl.

2019 m.

Kietas viršelis

Código de barras: 9781138061927
Descrição

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.