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Retail Location Planning in an Era of Multi-Channel Growth
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€61,99
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€72,53
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Por Mark Birkin
Descrição
The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysi
Retail Location Planning in an Era of Multi-Channel Growth