Review of Marketing Research

Unlock the insights of marketing mastery with the Review of Marketing Research by Naresh K. Malhotra, published in 2011 by Emerald Publishing Limited. This exceptional hardback edition, consisting of 376 pages, offers a unique collection of chapters penned by renowned marketing icons. Dive into the minds of legendary figures such as Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind, and Zaltman, as they share not only their groundbreaking research but also the pivotal moments that shaped their illustrious academic careers. This volume serves as an invaluable resource for marketers, academics, and anyone interested in the evolution of marketing thought. Enhance your understanding of the field and glean wisdom from some of its most influential voices. Don't miss your chance to own this essential piece of marketing literature.