Risky is the New Safe

Discover the power of unconventional thinking with Risky Is the New Safe by acclaimed author Riskiest. Published by John Wiley & Sons Inc in 2012, this bestseller has captured the attention of both The New York Times and Wall Street Journal, earning its place as a #1 bestseller. Spanning 176 pages, this eye-opening manifesto invites readers to embrace risk as a catalyst for innovation and success.

In Risky Is the New Safe, you will be challenged to think laterally and consider new perspectives that defy conventional wisdom. This book encourages bold thinking, prompting you to question established premises and become a true contrarian. Perfect for entrepreneurs, business leaders, and anyone ready to rethink their approach to risk, this book is a must-read for those who aspire to thrive in an unpredictable world.