Routledge Companion to Contemporary Brand Management

Discover the essential insights of modern branding with the Routledge Companion to Contemporary Brand Management, published by Taylor & Francis Ltd in 2016. This groundbreaking book, spanning 616 pages, assembles original contributions from leading academics and professionals worldwide, covering a diverse array of topics related to branding and brand management.

Designed for researchers, educators, and advanced students, this comprehensive guide delves into key issues in brand management, consumer behaviour, marketing, and advertising. By exploring the dynamic landscape of contemporary branding, it equips readers with the knowledge to navigate and excel in today’s competitive market. Don't miss out on this invaluable resource for anyone looking to deepen their understanding of brand strategy and management!