Retail Marketing, Contemporary Approaches to Retailing in the Digital and Experience Economy

Discover the essential strategies for success in the ever-evolving world of retail with "Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy" by Sarah Montano. Published in 2025, this comprehensive textbook spans 384 pages, offering valuable insights into modern retail marketing and management practices. Dive into key concepts that empower retailers to thrive in the digital landscape and create memorable customer experiences. Whether you are a student, a retail professional, or an entrepreneur, this book equips you with the knowledge to navigate the complexities of today's retail environment. Enhance your understanding of contemporary approaches and unlock the potential for growth in your retail endeavors.