Selling Free Enterprise

Discover the compelling narrative of "Selling Free Enterprise" by Elizabeth A. Fones-Wolf, published in 1995. This insightful book delves into the post-World War II era in the United States, highlighting the concerted efforts of the business community to challenge New Deal liberalism and diminish the influence of organized labor. Fones-Wolf expertly illustrates how conservative business leaders sought to shift workers' allegiances away from unions and government, promoting the belief that true prosperity stems from individual initiative, heightened productivity, and the safeguarding of free enterprise. With 344 pages of in-depth analysis, this book is essential for anyone interested in the intersections of business, economics, and political culture in American history. Explore the evolution of public opinion and corporate image in the United States through Fones-Wolf's engaging writing and thorough research.