Selling Science in the Age of Newton

Explore the fascinating intersection of science and commerce in "Selling Science in the Age of Newton" by Jeffrey R. Wigelsworth. Published by Taylor & Francis Ltd in 2010, this hardback edition spans 218 pages and delves into the vibrant world of advertising in London's newspapers between 1687 and 1727. Wigelsworth investigates how advertisers utilized the emerging print medium to captivate consumers, enticing them to purchase scientific books, attend lectures, and acquire innovative instruments. Discover the impact of these early advertisements on the public’s perception of science and how they helped shape a culture of inquiry and learning. This insightful read is a must-have for anyone interested in the history of science, marketing, or the evolution of public communication. Expand your knowledge of the age of Newton with this engaging title that sheds light on the pivotal role of advertising in promoting scientific advancement.