Selling Sexy

Discover the captivating journey of Victoria's Secret in Selling Sexy by Lauren Sherman, published by Henry Holt & Company Inc in 2024. This compelling narrative chronicles the transformation of a modest chain of boutiques into a colossal intimates empire, boasting annual sales exceeding $6 billion. Sherman expertly explores how Victoria's Secret not only shaped the standards of female beauty and sexuality for generations of Americans but also examines the brand's eventual decline in influence within the industry. With 320 pages of insightful analysis and engaging storytelling, this hardback edition is a must-read for anyone interested in the intersections of commerce, culture, and femininity. Join Lauren Sherman as she unravels the complexities behind a brand that has left an indelible mark on American society.