Selling the Splat Pack

Discover the intriguing transformation of horror cinema with "Selling the Splat Pack" by Mark Bernard, published in 2015 by Edinburgh University Press. Spanning 224 pages, this compelling paperback delves into how the rise of the DVD market revolutionized cultural perceptions and industrial practices concerning horror films and their ratings.

Bernard offers a comprehensive re-evaluation of horror film history, employing an industry studies perspective that highlights the significant impact of DVDs on this genre. This essential read not only explores the interplay between horror films and film ratings but also sheds light on the broader implications for the motion picture industry as a whole.

If you're a film enthusiast or a scholar interested in horror, "Selling the Splat Pack" is a must-have addition to your collection. Enhance your understanding of the evolution of horror movies with this insightful examination from one of the industry's keenest observers.