Selling the Yellow Jersey

Explore the captivating journey of the Tour de France in "Selling the Yellow Jersey," authored by Eric Reed, a Professor of History, and published by The University of Chicago Press in 2015. Spanning 280 pages, this insightful hardback delves into the evolution of one of the most prestigious bicycle races in the world and its profound impact on global sports, culture, and commerce.

Reed's compelling narrative examines the scandal surrounding Lance Armstrong's admission of doping, which led to a seismic shift in perceptions of the race. Discover how the Tour de France not only shaped athletic competition but also influenced societal values and commerce across the United States and beyond. Perfect for cycling enthusiasts and history buffs alike, this book is a must-read for anyone interested in the intersections of sport and culture.