Selling Themselves

Explore the fascinating evolution of the advertising industry in Canada with "Selling Themselves" by Russell Johnston. Published by the University of Toronto Press in 2012, this compelling paperback edition spans 277 pages, detailing the journey of advertising from its Victorian-era roots to a respected and influential profession. Johnston uncovers the pivotal figures who transformed the landscape, shedding light on the strategies and shifts that shaped the trade into what it is today. Whether you’re a marketing professional, a history buff, or simply curious about the power of advertising, this book offers valuable insights into a critical aspect of modern communication. Don’t miss the opportunity to delve into the stories behind the ads and the people who sold them. Discover how they crafted messages that resonated through time and continue to influence our culture today.