Selling Vero Beach

Discover the captivating history of Vero Beach in "Selling Vero Beach" by Kristalyn Marie Shefveland, published by the University Press of Florida in 2024. This insightful paperback delves into how settlers from northern states shaped the narrative of the Indian River area on Florida’s Atlantic Coast. Shefveland explores the myths created about the region's Indigenous peoples, revealing how these stories were used to market the land as a paradise filled with fertile opportunities. With 216 pages of engaging content, this book is a must-read for history enthusiasts and anyone interested in the evolution of American landscapes and identities. Uncover the layers of history and marketing that transformed Vero Beach into the beloved destination it is today.