Social Commerce

Delve into the transformative world of marketing with "Social Commerce," authored by Rosy Boardman and published by Springer Nature Switzerland AG in 2019. This insightful hardback edition spans 277 pages and examines the profound impact of social media on brand value creation. Boardman expertly uncovers how social media users not only foster relationships but also actively co-create value for businesses. The book reveals the dynamics of consumer behavior, demonstrating how users influence their peers and generate electronic word-of-mouth (eWOM). Understanding these mechanisms is essential for any modern marketer looking to leverage social platforms effectively. Unlock the potential of social commerce and enhance your marketing strategies today!