Social Computing and Social Media: Applications in Marketing, Learning, and Health

Discover the transformative insights in "Social Computing and Social Media: Applications in Marketing, Learning, and Health" by Gabriele Meiselwitz. Published by Springer Nature Switzerland AG in 2021, this first edition spans an impressive 475 pages and is part of the refereed proceedings from the 13th International Conference on Social Computing and Social Media (SCSM 2021). Held in July 2021 as part of the 23rd International Conference on Human-Computer Interaction, this comprehensive volume delves into the latest applications of social computing and social media across various fields, including marketing, education, and health. Ideal for researchers, practitioners, and anyone interested in the intersection of technology and social interaction, this book offers valuable perspectives and findings that can enhance understanding and implementation of social media strategies. Enhance your knowledge and stay ahead in the rapidly evolving digital landscape with this essential resource.