Social Media and Crisis Communication in the Cruise Industry

Discover the insights of Ginevra Testa in her compelling academic monograph, Social Media and Crisis Communication in the Cruise Industry. Published by Springer International Publishing AG in 2025, this hardback edition spans 214 pages and delves into the critical crisis communication strategies utilized by the cruise industry on social media in the wake of the COVID-19 pandemic. Testa's thorough examination provides valuable perspectives on how social media platforms can be leveraged to manage crises effectively, making it an essential read for industry professionals, scholars, and anyone interested in the intersection of social media and crisis management. Enhance your understanding of modern communication tactics in the tourism sector with this insightful publication.