Social Media and Integrated Marketing Communication

Discover the evolution of marketing with Jeanne M. Persuit's insightful book, Social Media and Integrated Marketing Communication, published by Bloomsbury Publishing Plc in 2015. This engaging paperback, spanning 144 pages, explores the vital role of social media within integrated marketing communication through a thought-provoking rhetorical approach.

Persuit delves into how understanding social media as epideictic rhetoric can provide a nuanced perspective on its significance in the marketing landscape. This book is perfect for anyone interested in the intricate relationship between communication strategies and social interactions in the digital age. Whether you're a marketing professional, student, or simply curious about the social aspects of marketing, this work offers valuable insights to enhance your knowledge and skills. Don’t miss the opportunity to grasp the complexities of modern marketing communication with this essential read.