Social Media Influencing in The City of Likes

Discover the dynamic world of social media influencing with Social Media Influencing in The City of Likes by Zoe Hurley. Published by Emerald Publishing Limited in 2023, this insightful hardback spans 184 pages and presents a fresh, de-Westernized perspective on Dubai's vibrant social media landscape. Hurley expertly examines the intricate relationship between social media influencing and global platform capitalism, shedding light on the visible economies that thrive in a city dominated by digital engagement. This book is an essential read for anyone interested in understanding the complexities of social media and its impact on modern society. Join Zoe Hurley as she navigates the fascinating intersections of culture, commerce, and technology in the City of Likes.