Social Responsibility in the Global Market

Discover the transformative potential of ethical commerce in "Social Responsibility in the Global Market," authored by Mary Ann Littrell and Marsha Ann Dickson. Published by SAGE Publications Inc in 1999, this enlightening paperback encompasses 376 pages of insightful analysis. This book offers a compelling examination of how businesses can align their practices with social responsibility, addressing both consumer social issues and producer financial objectives.

Through engaging case studies, Littrell and Dickson delve into the successes and challenges faced by seven Alternative Trading Organizations (ATO's), providing readers with real-world examples of how ethical business practices can thrive in a competitive market. Perfect for entrepreneurs, business students, and anyone interested in the intersection of commerce and social impact, this work is essential for understanding the importance of sustainability in today’s global marketplace. Embrace the call for responsible business practices and enrich your understanding of the global market with this crucial text.