A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sports as well as cases where sport and 'fitness' lend their perceived positive imagery to a wide range of consumer goods.
Sport, Culture and Advertising
Preço normal
€72,74
Preço de saldo
€72,74
Preço normal
€74,99
Preço unitário/ por
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