Sport Teams, Fans, and Twitter

Discover the dynamic intersection of sports and social media in Sport Teams, Fans, and Twitter by Brandi Watkins. Published by Bloomsbury Publishing Plc in 2020, this insightful paperback explores how Twitter serves as a powerful platform for strengthening the bond between sports teams and their devoted fans. With 150 pages of interdisciplinary research and mixed methods, Watkins delves into the effectiveness of Twitter in enhancing fan engagement and interaction. This book is essential for sports marketers, team managers, and anyone interested in the evolving landscape of sports fandom in the digital age. Unlock the potential of social media in sports with this compelling read!