Sports Capitalism

Discover the intricate world of global sports branding in Sports Capitalism by Frank P. Jozsa. Published in 2017 by Taylor & Francis Inc, this hardback edition spans 330 pages and delves into the strategies employed by US-based professional sports leagues to expand their influence worldwide. Jozsa takes readers on a compelling journey, exploring the how, when, where, and why of their market penetration efforts across different nations. This insightful analysis caters to sports enthusiasts and business professionals alike, shedding light on the economics of sports and the power of brand extension. Gain a deeper understanding of the dynamics of sports capitalism and the global market in this engaging read.