Standing Room Only

Discover the essential guide to thriving in the performing arts with Standing Room Only, authored by Joanne Scheff Bernstein and published by Palgrave Macmillan in 2014. This second edition spans 408 pages and offers invaluable insights into creating a strategic marketing program that ensures the success of your organization.

In Standing Room Only, Bernstein combines expert knowledge with practical advice, helping you navigate the complexities of the digital age. Learn about innovative online ticketing options and effective marketing strategies across social media and mobile platforms. Whether you're an established institution or a budding organization, this book provides the tools needed to enhance your outreach and maximize your impact in the ever-evolving landscape of performing arts.

Equip yourself with the knowledge to elevate your marketing efforts and secure your place in the competitive realm of the performing arts. Get your copy of Standing Room Only today and transform your approach to marketing!