Strategic Brand Management

Discover the profound insights of branding with Strategic Brand Management by Richard Rosenbaum-Elliott. This essential textbook, published by Oxford University Press in 2018, delves into the intricate emotional, social, and cultural influences that modern brands exert on today's consumers. In its 4th revised edition, this comprehensive guide spans 368 pages and expands upon traditional branding models, providing a contemporary perspective that is crucial for both students and professionals in the field. Whether you're looking to enhance your understanding of brand strategy or seeking to apply these concepts in real-world scenarios, this book is your go-to resource. Elevate your brand management skills and explore the dynamic relationship between brands and consumers with this authoritative text.