Strategic Innovative Marketing and Tourism

Discover the cutting-edge insights in Strategic Innovative Marketing and Tourism by Androniki Kavoura, published by Springer International Publishing AG in 2025. This comprehensive open access book compiles the latest research findings from esteemed scholars who participated in the 10th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. With a substantial page count of 1044 pages, this 2024 edition serves as an essential resource for anyone interested in the evolving landscape of marketing and tourism. Stay ahead of the curve and enhance your understanding of innovative strategies that shape the future of these dynamic fields. Perfect for academics, professionals, and students alike, this book is a must-have addition to your collection.