Strategic Reputation Management

Discover the essential principles of reputation management in "Strategic Reputation Management" by Peter B. Orlik and Pekka Aula. Published in 2008, this insightful book spans 256 pages and offers a contemporary model for managing organizational reputation effectively. The authors delve into the concept of "goodness" within organizations, illustrating how reputation plays a pivotal role in stakeholder engagement and corporate image.

In this comprehensive guide, readers will learn about eight generic reputation strategies designed to enhance stakeholder relationships. Orlik and Aula provide valuable insights into the intricate dynamics of public relations and strategic planning, making it an invaluable resource for professionals in business and communication. Whether you're managing a corporation or studying the nuances of corporate reputation, this book is a must-have for anyone looking to deepen their understanding of reputation management.