Success in the Bottom of the Pyramid Market in Africa

Discover the innovative strategies employed by multinational pharmaceutical companies in "Success in the Bottom of the Pyramid Market in Africa" by Philipp von Carlowitz. Published by Springer Nature Switzerland AG in 2020, this insightful 120-page paperback delves into the challenges and opportunities within the Bottom of the Pyramid (BoP) markets. Through empirical investigation, von Carlowitz reveals how these companies are crafting sustainable business models to achieve profitable access to underserved populations. This first edition is essential for anyone interested in the intersection of business, healthcare, and social impact in Africa. Explore the transformative potential of the pharmaceutical industry and its role in improving lives at the base of the economic pyramid.