Successful Social Activism and Unintended Market Emergence

Discover the compelling insights in Successful Social Activism and Unintended Market Emergence by Sayako Miura, published by Springer Verlag in 2024. This enlightening hardback edition spans 189 pages and delves into the intricate dynamics of social movement organizations (SMOs) and their impact on corporate behavior. Miura provides a thorough longitudinal examination of the shoe industry in postwar Japan, revealing how successful activism can inadvertently shape market landscapes. Ideal for scholars and enthusiasts of social activism and market dynamics, this book serves as a vital resource for understanding the intersection of corporate responsibility and social change. Explore the unintended consequences of activism and gain a fresh perspective on market emergence today!