Suntanning in 20th Century America

Explore the captivating world of suntanning in the 20th century with Kerry Segrave's insightful book, Suntanning in 20th Century America. Published by McFarland & Co Inc in 2005, this engaging paperback spans 216 pages and delves into the evolution of attitudes toward suntanning as a significant cultural and social phenomenon. Segrave meticulously debunks the myth that fashion alone influenced changing perceptions of tans, shedding light on the initial medical endorsements and subsequent concerns surrounding sun exposure.

This book covers the fascinating development of sunscreens, the ongoing debate regarding their effectiveness, and the rise of sunless tanning alternatives. Ideal for enthusiasts of social history, anthropology, and popular culture, Suntanning in 20th Century America offers a thorough examination of how the desire for a bronzed skin tone has shaped societal norms and health discussions throughout the century. A must-read for anyone interested in the interplay between health trends and cultural shifts in the United States.