Super Pumped

Discover the riveting journey of Uber in "Super Pumped," a compelling narrative by The New York Times technology correspondent, Mike Isaac. Published by WW Norton & Co in 2019, this hardback edition spans 408 pages, capturing the dramatic rise and fall of one of the tech industry's most polarizing companies. Against the backdrop of Silicon Valley's transformative mobile era, Isaac delves into the high-stakes world of innovation and disruption. With insightful analysis and engaging storytelling, "Super Pumped" offers readers an in-depth look at Uber's challenges, triumphs, and the cultural currents that fueled its evolution. Perfect for tech enthusiasts and anyone interested in the future of mobility, this book is a must-read for those who want to understand the complexities of the modern business landscape.