Sustainable Destination Branding and Marketing

Discover the transformative approach to sustainable tourism in "Sustainable Destination Branding and Marketing" by Anukrati Sharma, published by CABI Publishing in 2019. This insightful hardback edition spans 260 pages and offers a thorough exploration of effective branding and marketing strategies tailored for sustainable tourism development.

Sharma uniquely combines innovative information technology solutions with key marketing principles and tourism strategies. The book delves into psychological perspectives, making it a valuable resource for professionals in the industry. It features illustrative case studies and real-world examples that promote a deeper understanding of how to successfully brand and market destinations sustainably.

If you're passionate about ecotourism and looking to enhance your knowledge in sustainable marketing practices, this book is an essential addition to your collection. Elevate your skills and drive positive change in the tourism sector by exploring the expert insights within these pages.