Taking Technology to the Market

"Taking Technology to the Market" by Ian Linton is an essential resource for anyone looking to navigate the complex landscape of marketing in high technology industries. Published by Taylor & Francis Ltd in 2012, this engaging hardback edition spans 180 pages filled with practical strategies and insights. Linton's work delves into the critical success factors that can elevate your marketing efforts and enhance your chances of launching successful new products. The book serves as a comprehensive guide, offering actionable steps and best practices for overcoming common marketing challenges faced by technology professionals. Whether you're a seasoned marketer or new to the industry, "Taking Technology to the Market" equips you with the knowledge needed to develop a winning marketing program and effectively bring innovative ideas to market. Discover the keys to success and unlock your potential in the world of technology marketing today.