Targeting Uplift

Discover the intricacies of uplift modeling with "Targeting Uplift" by René Michel, published by Springer Nature Switzerland AG in 2020. This comprehensive guide spans 352 pages and delves into the essential aspects of net scoring, a powerful data mining technique. Learn how to analyze and predict the impact of specific treatments on desired target variables for individual observations. Whether you're a data scientist, researcher, or business analyst, this book provides valuable insights and practical applications to enhance your understanding of uplift modeling. Elevate your analytical skills and make informed decisions with the expert knowledge contained within these pages.