Teaching Business Concepts by the Use of Deliberate Metaphors

Discover the innovative approach to business education in Teaching Business Concepts by the Use of Deliberate Metaphors by Anqi Guo. Set to be published in 2025 by Springer Verlag, this compelling hardback edition spans 198 pages, offering a deep dive into the power of metaphors in teaching. Guo explores the fundamental metaphors that underpin key business principles and terminology, revealing how strategically incorporating these metaphors can enhance learning outcomes. This book is an essential resource for educators and business professionals alike, aiming to improve their teaching methods and engage students more effectively. Unlock the potential of metaphorical thinking in your business lessons and elevate your understanding of complex concepts with this insightful guide.