Technology-Oriented Customer Touchpoints in Context of Services in Retailing

Discover the innovative insights in Technology-Oriented Customer Touchpoints in Context of Services in Retailing by Tobias Röding. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2023, this engaging paperback edition spans 245 pages and delves into the critical role of technology across various customer touchpoints in the retail sector. Röding presents a comprehensive exploration through eight thought-provoking essays, addressing how technology enhances customer experiences in both offline and online retail environments. This book is essential for retail professionals, marketers, and anyone interested in the intersection of technology and consumer engagement. Enhance your understanding of modern retail dynamics with this insightful read that bridges the gap between theory and practice.