They've Got Your Number...

Delve into the fascinating intersection of mathematics and human behavior with Stephen Baker's insightful book, They've Got Your Number.... Published by Vintage Publishing in 2009, this engaging paperback spans 256 pages and explores how mathematicians are not just crunching numbers, but are also mapping out the complexities of our everyday lives. From our shopping habits to social interactions, Baker illustrates how data processing offers a deeper understanding of what it means to be human in today’s digital age.

By examining the myriad ways in which numbers can reveal our behaviors and choices, They've Got Your Number... invites readers to consider the revolutionary implications of data on our identities and relationships. Join Baker on this enlightening journey through the mathematical models that shape our world, and discover how the statistics of our lives can offer a compelling portrait of who we are.