"This Business has Legs"

Discover the intriguing story behind "This Business has Legs," a captivating book published by John Wiley & Sons Inc in 1996. Spanning 224 pages, this engaging read takes you through the remarkable journey of a would-be monk who partners with a faded television star to promote an innovative rehabilitation device aimed at Scandinavian skiers. This unlikely duo crafts a marketing strategy that not only revitalizes their careers but also creates a nationwide sensation. With insights into creative marketing and the power of unconventional partnerships, this book is a must-read for entrepreneurs and marketers alike. Dive into this fascinating narrative that highlights the unique spirit of American business ingenuity.