Tourism and the Branded City

Discover the complexities of city branding in "Tourism and the Branded City," authored by Stephanie Hemelryk Donald. Published in 2007, this insightful book delves into the dynamics of major Pacific Rim cities, including Sydney, Hong Kong, and Shanghai, and their unique approaches to world city branding. Spanning 234 pages, Donald employs an interdisciplinary perspective, merging cultural studies and psychology to provide readers with fresh insights into place branding and marketing strategies. This thought-provoking examination is essential for anyone interested in the intersections of tourism, urban identity, and social aspects of motion pictures in these vibrant locales. Enhance your understanding of how cities can craft their identities in the competitive global landscape with this engaging read.