Tourism Public Policy, and the Strategic Management of Failure

Explore the intricate relationship between tourism, public policy, and strategic management in "Tourism Public Policy, and the Strategic Management of Failure" by William Revill Kerr. Published in 2003 by Taylor & Francis Ltd, this insightful hardback spans 312 pages, diving deep into the dynamics of the tourism industry in Great Britain and beyond. Kerr highlights the challenges faced by the industry and addresses the often overlooked aspect of managing failures to unlock tourism's full commercial potential. Through a lens of government policy and industry analysis, this book serves as an essential resource for professionals and students interested in the fields of business, economics, and social sciences. Gain a comprehensive understanding of how effective public policy can bolster the tourism sector and prevent stagnation, making this title a must-have for anyone looking to thrive in the travel and tourism landscape.