Tourism, Technology and Competitive Strategies

Explore the intricacies of the tourism industry with Tourism, Technology and Competitive Strategies by Auliana Poon, published by CABI Publishing in 1993. Spanning 352 pages, this insightful book delves into the significant challenges that tourism faces in a rapidly changing world.

Auliana Poon expertly highlights the pivotal role of information technology in the evolution of mass tourism, tracing its impact back to the mid-1970s. Through her analysis, readers will discover how technology and innovation are reshaping the industry, fostering a new "best practice" approach characterized by flexibility, market segmentation, and diagonal integration.

This essential read is invaluable for those interested in business competition, hospitality, and the travel and tourism sectors. Uncover the strategies that enable businesses to thrive in a dynamic environment, making this book a must-have for practitioners, scholars, and enthusiasts alike.