Toyota’s Global Marketing Strategy

Discover the intricacies of Toyota's approach to global marketing with "Toyota’s Global Marketing Strategy" by Shozo Hibino, a former executive managing director at Toyota and the co-founder of Breakthrough Thinking. Published by Taylor & Francis Ltd in 2017, this insightful hardback edition spans 184 pages, providing readers with a comprehensive look into Toyota's strategic planning and marketing prowess.

Hibino offers a unique perspective, drawing upon the principles of Toyota Thinking Habits and Breakthrough Thinking to explore how the automotive giant navigates the complexities of global markets. Ideal for marketing professionals, business strategists, and automotive enthusiasts, this book delves into the innovative tactics that have set Toyota apart in a competitive landscape. Enhance your understanding of effective marketing strategies and gain valuable insights from a leading industry expert.