Transforming New Technologies into Cash Flow

Discover the essential guide for managers in technology-intensive companies with Transforming New Technologies into Cash Flow by Roger, Ph.D. More. Published by Taylor & Francis Inc in 2006, this insightful paperback spans 260 pages, offering practical strategies to integrate technology choices with effective marketing approaches.

In this book, Dr. More develops and implements a comprehensive set of concepts aimed at driving profits and maintaining a steady cash flow. Tailored specifically for technical, R&D, and engineering managers, this resource emphasizes the importance of aligning technological innovations with business strategies. As you explore its contents, you will uncover valuable insights into managing economic aspects of technology and enhancing your marketing strategies for sustainable growth.

Unlock the potential of your organization and harness the power of technology with this indispensable resource for today's business leaders.