Understanding Customers

Delve into the intricacies of consumer behavior with "Understanding Customers" by Chris Rice, published by Taylor & Francis Ltd in 2017. This comprehensive 2nd edition spans 320 pages and is expertly designed to align with the Understanding Customers Certificate CIM paper.

The book is structured into six insightful parts, exploring the social sciences, individuals, groups, society, and organizations. Each chapter is thoughtfully crafted, featuring clear learning objectives, essential definitions, and a solid theoretical background. Additionally, engaging exercises and pertinent issues for consideration enhance the reader's learning experience.

Whether you're a marketing professional, a student, or simply intrigued by consumer dynamics, "Understanding Customers" offers valuable insights that will deepen your knowledge of how people think and behave in various contexts. Enhance your understanding of customers today!