Understanding the Older Consumer

Discover the insights into the world of the older consumer with "Understanding the Older Consumer" by Barrie Gunter. Published in 2017 by Taylor & Francis Ltd, this engaging hardback spans 188 pages and explores the demographic, behavioral, and psychological profiles of individuals aged fifty and above. Gunter deftly highlights how this age group represents a formidable spending power, reshaping markets and advertising strategies. The book delves into the lifestyles and leisure activities of older consumers, offering an informative perspective on their perceptions of advertising. As part of the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY, this work is essential for marketers, social scientists, and anyone interested in understanding the evolving dynamics of consumer behavior. Enhance your knowledge of this influential demographic and learn how to effectively cater to their needs in today's marketplace.