Universities in the Marketplace

Discover the compelling insights of Derek Bok in his influential book, Universities in the Marketplace, published by Princeton University Press in 2004. With 256 pages of thought-provoking commentary, Bok explores the increasing commercialization of academic institutions and its implications on education and research. He delves into how universities are leveraging their assets—not just in athletics but also in educational ventures—to generate revenue, often at the expense of fundamental academic values.

This essential read offers a critical perspective on the challenges facing higher education today, providing strategies for universities to navigate these changes while preserving their core missions. Perfect for educators, policymakers, and anyone passionate about the future of education, Universities in the Marketplace invites readers to reflect on the balance between profit and purpose in academia.