Video Marketing for Libraries

Unlock the potential of your library's outreach with Video Marketing for Libraries by Karen L. Yacobucci, published by Bloomsbury Publishing Plc in 2017. This comprehensive guide spans 194 pages and offers actionable, step-by-step instructions to create impactful videos that promote your library's services and programs.

Explore essential topics including how to craft a compelling message, write engaging scripts, choose the right cast, film and edit your footage, and ultimately publish your videos effectively. With insights into utilizing online tools and animation software, this book also emphasizes the importance of assessing the success of your video campaigns. Ideal for library professionals looking to enhance their marketing strategies, Video Marketing for Libraries is a must-have resource to elevate your library’s visibility and community engagement.